Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A) Increase age range to 20-60
B) Take out the "red color" interest
C) Include Mexico in countries being targeted
D) Take out "Canada" from geographic targetting
E) Include interest in shoe sizes 32-28

2. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

A) Insights only
B) Targeting and Insights
C) Targeting only

3. What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

A) Advertising Insights
B) People Insights
C) Vertical Insights
D) Video Insights
E) Instagram Insights

4. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
B) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
C) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
D) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

5. You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

A) Uses the ContentView event, so it's available as part of the Facebook pixel base code
B) Uses the PageView event, so it's available as part of the Facebook pixel base code
C) Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
D) Has a fixed long 45 days attribution window
E) Can occur multiple times per link click / view

Solutions: