Salesforce EEB101 : Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A. Add a clear, brief, and urgent call-to-action.
B. Include relevant preheader text in every email.
C. Send earlier in the day to give subscribers more time to check email.
D. Use images, not text, to improve email look and branding.

Question 2

A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

A. Profile attributes
B. List unsubscribe
C. Suppression lists
D. Publication lists

Question 3

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
B. Use Query Activities
C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
D. Use Drag and Drop Segmentation to create data filters

Question 4

What are the key ways to improve email deliverability in email marketing? (Choose 4)

A. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
B. Use double Opt-in to avoid getting blacklisted.
C. Consider Subscriber engagement....send only to most engaged subscribers.
D. Maintain a consistent "From Name"
E. Use email templates
F. Email sign-up on website.

Question 5

Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

A. Physical Mailing Address
B. Link Tooltip
C. Track Email Opens
D. Stored Content Boxes

Solutions: