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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 2: Lead Management | 24% | - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects |
| Topic 3: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 5: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Topic 6: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. What HML merge field should be included in an email to allow prospects to manage their email preferences?
A) {{OptOut}} or {{ReportSpam}}
B) {{OptOut}} or [{EmailPreferenceCenter}}
C) {{Unsubscribe}} or {{EmailPreferenceCenter}}
D) {{Unsubscribe}} or {{Opt_Out}}
2. Which three activities would make a prospect active?
Choose 3 answers
A) Clicking on a custom redirect
B) Sending an email to their assigned user
C) Submitting a Marketing Cloud Account Engagement form
D) Opening a Marketing Cloud Account Engagement email
E) visiting a Marketing Cloud Account Engagement-tracked page
3. Form or Form Handler? I need to maintain my current lead flow.
A) Form Handler
B) Form
4. A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
A) Form handler report
B) Landing page report
C) Event report
D) Form report
5. The baseline grade will show on the prospect profile at all times.
A) False
B) True
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,C,E | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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