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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Manage and organize campaign content - Select appropriate tools for sending - Create and customize email content - Configure send settings |
| Topic 2: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Topic 3: Subscriber and Data Management | 26% | - Design and configure Data Extensions - Troubleshoot send and data issues - Configure segmentation tools - Import and manage subscriber data |
| Topic 4: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
| Topic 5: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A. Mark the data extension as Sendable.
B. Mark the field as the Primary Key.
C. Use Email Address as Subscriber Key.
Question 2
NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
A. Remove role="presentation" from layout tables to support assistive technologies.
B. Reduce line spacing to fit more content on the screen and reduce scrolling.
C. Increase the font size (over 16pt) to make the content easier to read.
Question 3
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.
A. Test Send
B. Subscriber Preview
C. Content Detective
Question 4
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
A. Email 5ends by User
B. Email Performance Over Time
C. Account Send Summary
Question 5
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A. Journey Builder - JourneyHistory
B. Datorama Reports - Journey Performance
C. Reports - Journey Engagement
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: B |
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