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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Strategic Planning and Analysis | 20-25% | - Setting strategic communication objectives - Research and measurement frameworks - Situation analysis methodologies - Environmental scanning - Stakeholder identification and mapping |
| Evaluation and Measurement | 15-20% | - Continuous improvement processes - Key performance indicators (KPIs) - Analytics and reporting - Measurement frameworks and models - ROI and business impact assessment |
| Strategic Communication Foundations | 15-20% | - Ethical principles in strategic communication - Role of communication in organizational strategy - Communication theory and models - Professional standards and competencies |
| Message Development and Design | 20-25% | - Creative development processes - Channel selection and optimization - Audience segmentation and targeting - Message strategy and architecture - Content strategy |
| Implementation and Execution | 15-20% | - Project management for communication - Crisis communication planning - Change management communication - Integration of communication channels - Resource allocation and budgeting |
GCCC Strategic Communication Management Professional Sample Questions:
Question 1
Which part of the communication development process should be handled by in-house communication professionals?
A. Crisis and emergency communications
B. Speech writing and newsletter writing
C. Strategy and project management
D. Video production and web programming
Question 2
Which of the following is the PRIMARY objective of an internal communications audit?
A. To understand how employees rate their work-team relationships and work spaces
B. To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
C. To understand how employees rate executive leadership and their immediate leader
D. To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
Question 3
Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?
A. Automatically make members of the communication team the ambassadors.
B. Establish social media guidelines for ambassadors.
C. Create a social media account for the CEO and post on their behalf.
D. Scan channels to see which employees are already speaking about the organization.
Question 4
At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:
A. Knowledge.
B. Awareness.
C. Behavior.
D. Attitudes.
Question 5
What is the MOST important factor to consider when adopting a communication practice or method from another company?
A. Alignment to business objective
B. Psychographics of stakeholders
C. Alignment with company brand
D. Preference of project sponsor
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: A |
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