Oracle 1Z1-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Ensure customers receive relevant offerings when landing on the site page.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Leverage the device-bridging technology to find users across their devices.

2. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 8
B) 4
C) 6
D) 3

3. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a cost per 1,000 impression basis.
B) Clients can purchase data on a cost per stamp basis.
C) Clients can purchase data on impressions set in the central rate card.
D) Clients can purchase data according to the specific terms in their contract.
E) Clients can purchase data on a percentage of spend.

4. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Use of Categories
B) Strategy
C) Current State
D) Update Frequency
E) Benefit
F) Classification Rules

5. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Exchange report
B) Schedule Hits report
C) Site Hits report
D) Provider Inventory report
E) Provider Category report

Solutions: