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Certification Path
There is no prerequisite for this Adobe AD0-E202 exam.
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What is the duration, language, and format of the AD0-E202 Exam
- Format: Multiple choices, multiple answers
- Number of Questions: 69
- Passing score: 69%
- language: English and Japanese
- Length of Examination: 120 minutes
Who should take the AD0-E202 exam
AD0-E202 exam has been designed for the following Target Audience:
- Media/marketing analysts
- Web analysts
- Data analysts
- Digital marketers
- Business analysts
- Conversion/optimization specialists
- Product owners and managers
- UI analysts
- Digital analysts
- Business consultants
There is a minimum skill set required before appearing for AD0-E202 exam:
- Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
- Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
- Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
- Has at least one year of Adobe Analytics hands-on experience
- Has a basic understanding of how digital analytics is filtering/structuring data
- Has an awareness of the integration of Adobe Analytics with other Adobe solutions
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The interactive AD0-E202 dumps versions are PC test engine and Online test engine. The both versions are providing interactive AD0-E202 exam questions and answers in the process. They can simulate the Adobe Analytics Business Practitioner actual test to feel the real exam in advance. When the exam questions are more like several hundreds of, they are maybe a little difficult to memory all in a short time. In this condition, recommend to use AD0-E202 PC test engine or Online test engine to learn and memory better. These two AD0-E202 real exam simulator versions are not limiting the number of using and install computers. The only difference between PC test engine and Online test engine is using operating system. The PC test engine is only using for Windows operating system, but the online test engine is using for Windows/Mac/Android/iOS operating systems.
Adobe AD0-E202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Calculated Metrics | 19% | - Create and configure basic segments - Build and validate calculated and segmented metrics - Apply, compare and share segments |
| Topic 2: Business Analysis | 34% | - Define reporting strategy based on business questions - Understand conversion funnels and performance metrics - Interpret Solution Design Reference (SDR) - Analyze data, identify trends, outliers and anomalies |
| Topic 3: General Tool Knowledge and Troubleshooting | 9% | - Identify and resolve common data quality issues - Configure marketing channels and classifications - Understand dimensions, metrics, events and variables |
| Topic 4: Reporting and Dashboarding for Projects | 38% | - Build, configure and customize Analysis Workspace projects - Schedule, share and set alerts for reports and dashboards - Use Report Builder and Data Warehouse - Combine dimensions, metrics, date ranges and components - Select appropriate visualizations, fallout and flow reports |
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