PDF Version DemoMarketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Create dynamic and customized marketing resources using different scripting languages.
- Configure and install data models (data extensions, shared data extensions, contact model).
- Work and solve scenarios using the REST and SOAP API.
- Configure data import.
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Explain the management of subscriptions.
- Works with clients and platform data (SQL, views, sending registration).
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Enter the basic SQL, including join instructions.
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Marketing Cloud Developer Certification Exam formate below
- Length of Examination: 105 minutes
- Language: English
- Format: Multiple choices, multiple answers
- Passing score: 63%
- Number of Questions: 60
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Contact Handling | 14% | - Use contact model concepts effectively - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution |
| AMPscript and Server-Side JavaScript | 23% | - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization |
| Marketing Cloud APIs | 20% | - Utilize REST and SOAP APIs for integrations - Implement API authentication methods - Work with API endpoints for data operations - Create and manage API integrations |
| Platform Architecture | 15% | - Create and manage CloudPages - Configure and use Query Activities - Build automations in Automation Studio - Implement triggered send architectures - Design solutions using Journey Builder |
| Data Modeling | 16% | - Utilize Data Views for data access - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions - Implement data import and export processes |
| Security and Data Governance | 12% | - Configure data privacy and compliance settings - Manage API key security and OAuth flows - Apply data retention policies - Implement role-based access controls |
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