PDF Version DemoIntroduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
- Send emails using email application sending methods.
- Create reports of email tracking data.
- Build complex email automations.
- Build relational data models.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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How much Marketing-Cloud-Email-Specialist Exam Cost
The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Subscriber and Data Management | 26% | - Configure Contact Builder and Audience Builder - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers |
| Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution - Build the appropriate Journey Builder solution |
| Content Creation and Delivery | 24% | - Organize and manage email campaign content - Configure send settings to meet the customer requirements - Create and customize an email message to meet customers' needs - Recommend Marketing Cloud tools to use when preparing an email for send |
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