Adobe AD0-E560 : Adobe Marketo Engage Architect Master

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Adobe Marketo Engage Architect Master Sample Questions:

1. A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

A) Last Touch Attribution
B) Multi-Touch Attribution
C) Linear Attribution
D) First Touch Attribution

2. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Registration Source Type and Registration Source Info
B) Original Referrer and Original Search Phrase
C) Person Source and Inferred Source Type
D) Original Source Type and Original Source Info

3. Which strategies support governance in a Marketo instance? (Choose two)

A) Reducing lead scoring rules
B) Enabling team-based workspaces
C) Implementing regular audit schedules
D) Consolidating all engagement campaigns

4. Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?

A) CIO, Web Developer, Corporate Attorney
B) CMO, CIO, Corporate Attorney
C) CMO, CIO, CRM Administrator
D) CMO, CRM Administrator, Corporate Attorney

5. Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

A) Engagement Stream cadence
B) Campaign folder hierarchy
C) Data retention policies
D) Smart Campaign performance

Solutions: