Salesforce EEB-101 : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Google Analytics Audience
B) Einstein Engagement Scoring
C) Path Optimizer

2. Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A) Email 5ends by User
B) Email Performance Over Time
C) Account Send Summary

3. Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Scoring
B) Einstein Messaging Insights
C) Einstein Engagement Frequency

4. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?

A) Cancel send using email.
B) Unshare the email.
C) Update email approval status.

5. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The customer has not opted in again with the new address.
B) The email address has not been updated in All Subscribers.
C) The new email address is from an unsupported domain.

Solutions: