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IBM M2080-658 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Total Trade Optimization | - Retail analytics applications - Continuous optimization concepts |
| Topic 2: Lifecycle Price Management | - Pricing optimization workflows - Competitor landscape in pricing solutions |
| Topic 3: Deal and Promotion Management | - Vendor-funded promotions - Retail promotion execution models |
| Topic 4: DemandTec Sales Mastery Overview | - IBM DemandTec product positioning - Retail optimization and pricing concepts |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
Question 1
What is the typical gross margin dollar increase from using DemandTec Everyday Price Optimization?
A. 10+%
B. 5-20%
C. 2-5%
D. 0-1%
Question 2
DemandTec's Total Trade Optimization offering consists of three current offerings. Which of the following is not included?
A. Customer Trade Planning
B. Lifecycle Price Management
C. Strategic Trade Planning
D. Advanced Deal Management
Question 3
DemandTec CP solutions enable planning across all but which of the following use cases?
A. Customer Planning
B. HQ Planning
C. Complete system integration
D. Inventory Planning
Question 4
Which of the following is not a characteristic of a good DemandTec CP opportunity?
A. Key retail customers make up a disproportionate amount of sales
B. Branded Fast Moving Consumer Goods (FMCG) selling through retail channels
C. Revenues at least $500 million and trade spend at 15% of revenues
D. Companies not investing heavily in analytics in merchandising and marketing
Question 5
The target buyer for DemandTec Promotion Planning and DemandTec Promotion Execution includes all but which of the following roles?
A. VP Marketing
B. VP Advertising
C. VP Merchandising
D. CFO
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: D |
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