PDF Version DemoWhat career prospects are associated with this associate-level certification?
After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:
- IT Manager
- Enterprise Architect
- Software Engineer
- Business Analyst
- IT Site Support Technician
This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.
Who Can Aim at It?
Think of taking up the Microsoft MB-220 and earning the corresponding designation if your regular job responsibility demands extensive use of Microsoft Dynamics 365 Marketing. Functional consultants and developers can easily hone inherited skills and widen up their skill periphery to become more industry-suitable with MB-220.
Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
| Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Create and manage segments - Manage consent and compliance |
| Manage customer journeys | 20-25% | - Implement automation and branching logic - Test, publish, and monitor journeys - Design and implement journeys |
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure integration with other services - Configure forms, pages, and templates - Configure application settings |
| Manage events and webinars | 10-15% | - Manage registrations and attendance - Integrate with webinar platforms - Plan and configure events |
| Manage marketing channels | 25-30% | - Create and manage marketing emails - Manage text messages and push notifications - Design and publish marketing pages and forms |
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