Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Completion action and dynamic list
B) Automation rule and completion action
C) Dynamic list and automation rule
D) Segmentation rule and completion action

2. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
B) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
C) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
D) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

3. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A) Add a completion action to the Product Interest form to assign prospects only if their Country field is
B) Create an automation rule set to match all with the criteria of Product Interest form completed and
C) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
D) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

4. An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A) Set the intern up in the Default 'Marketing Intern' User Role
B) Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
C) Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
D) Set the intern up in the Default 'Marketing' User Role

5. LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A) A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
B) Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
C) Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
D) Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Solutions: