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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance |
| Automation | 20% | - Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation |
| Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability |
| Account Configuration | 12% | - Account hierarchy design and management - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting |
| Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
A. Validate Sales Cloud users have access to the business unit.
B. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
C. Create and send an email in Email Studio to test the connection and validate tracking.
D. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
Question 2
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
A. Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source.
B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
Question 3
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
A. Auto-suppression List
B. Exclusion List
C. Exclusion Script
D. Suppression List
Question 4
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. A Customer Reference DE is updated daily and holds subscriber information. The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items. The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
B. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
D. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
Question 5
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?
A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
B. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
C. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
D. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: A |
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