Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Use English only, as it's the most common of the four languages she's targeting.
B) Create four campaigns - one for each language.
C) Create four ads - one for each language.
D) Create four ad groups - one for each language.

2. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
C) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
D) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

3. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) You can't track the ROI if there's nothing for sale as a result of the conversion.
B) Doug needs to know what the final cost of the newsletter would be.
C) Doug needs to know the product cost of the client, to find the return on investment.
D) Doug would need to know the value of the newsletter.

4. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
B) Duplicate keywords across the ad groups make the cost-per-click higher.
C) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
D) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.

5. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A) Conversion script
B) Tracking script
C) Control script
D) User-ID script

Solutions: