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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience and Targeting | 15% | - Audience segmentation
|
| Topic 2: Bidding and Automation | 25% | - Manual bidding strategies
|
| Topic 3: Ad Creation and Optimization | 25% | - Text ad and extension usage
|
| Topic 4: Measurement and Performance Analysis | 15% | - Reporting and optimization
|
| Topic 5: Campaign and Strategy Fundamentals | 20% | - Keyword strategy
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Google recommends that image advertisers should capture people's attention right away.
According to Google, what's the time limit an advertiser has, to capture a person's attention span?
A) One second
B) Ten seconds
C) One minute
D) Three seconds
2. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?
A) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
B) Yes, Nancy can do this through Google AdWords' Ad scheduling.
C) No, Google AdWords can automatically change the bids, but only for seven-day increments.
D) Yes, Nancy can do this through Google AdWords' Demographic bidding.
3. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?
A) 30 days
B) 14 days
C) 21 days
D) You can edit the ads immediately.
4. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend.
With this approach, how will you be required by Google to pay for the billing?
A) Check or Wire Transfer
B) Bank transfer
C) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
D) Credit card
5. Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?
A) Proposed changes are in red.
B) Proposed changes are in purple.
C) Proposed changes are in blue.
D) He'll need to compare his version with Sally's version of the campaigns.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |
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