IBM M2020-618 : IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

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IBM M2020-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question #1
What is the software growth opportunity in the Business Analytics Midmarket?

A. The Midmarket is growing faster than the overall Business Analytics software market
B. The Midmarket has not grown year over year
C. The Midmarket is growing slower than the overall Business Analytics software market
D. The Midmarket is growing on par with the overall Business Analytics software market

Question #2
What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?

A. Easy to Install. Easy to Use. Easy to Buy
B. Easy to Use. Easy to Deploy. Easy to Buy
C. Easy to Buy. Easy to install. Easy to Deploy
D. Easy to Deploy. Easy to Start. Easy to Use

Question #3
Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio

A. Smarter Commerce
B. Business Intelligence
C. Predictive Analytics
D. Financial Performance Management

Question #4
What is the first and most important validation step that should be taken with any new opportunity?

A. Determine products
B. Determine decision makers
C. Determine competition
D. Determine BANT

Question #5
Your prospect said. "We don't have the resources or expertise in IT to implement this solution". How would you overcome the objection?

A. If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, this may be a better fit for the enterprise solution.
B. Limited IT skills are required to install and maintain IBM Cognos Express. In addition. Partners can help with building trusted data and initial applications, the system can be owned and operated by a technical business user. Offer partner demos or a partner led try and buy.
C. Show value/cost of doing nothing. Start small, show immediate value, then grow. Use trial to demonstrate ease and value.
D. Look at total cost of ownership (entitlements, IT installation, configuration and programming)

Solutions: