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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Smarter Commerce Solution Areas | 40% | - Fulfill offerings and supply chain visibility - Sell offerings and cross-channel commerce - Service offerings and customer support - Market offerings and capabilities - Buy offerings and order management |
| Sales & Competitive Positioning | 15% | - Competitive differentiation - Customer benefits and ROI - Use cases and scenarios |
| IBM Smarter Commerce Overview | 20% | - Business challenges and solutions - Concept and value proposition |
| IBM Products & Technologies | 25% | - Sterling suite solutions - Unica, Coremetrics, SPSS, Cognos integration - WebSphere Commerce |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question #1
The web marketing continuous optimization platform can drive which of the following capabilities?
A. Target through online advertisements based on interaction history.
B. Optimize paid search advertising.
C. All of the above.
D. Automate customer recommendations based on LIVE profile.
Question #2
Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?
A. Sterling Commerce
B. Coremetrics
C. WebSphere Commerce
D. Unica
Question #3
Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?
A. Data mining.
B. Social platform.
C. Customer clustering.
D. Central decisioning.
Question #4
Which of the following is NOT a key capability delivered by cross-channel order management?
A. Complex fulfillment.
B. Inventory visibility.
C. Service scheduling.
D. Trade fund management.
Question #5
The LIVE customer profile is particularly valuable as a predictor since it
A. captures all web interactions for any customer
B. solicits customer feedback directly
C. maintains visit activity over time, and also captures off-site impressions
D. keeps all customer history in a cookie on their computer
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: C | Question #3 Correct Answer: D | Question #4 Correct Answer: D | Question #5 Correct Answer: C |


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