Salesforce AP-214 : Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

What are three out of-the-box product capabilities of Interaction Studio?

A. A single customer profile that unifies data of each individual
B. E-commerce point of sale features
C. Behavioral tracking of each visitor or customer with business context
D. Managing Direct mail campaigns
E. Machine learning and Al functionality

Question 2

Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A. Einstein Content Selection
B. Einstein Copy Insights
C. Einstein Scoring
D. Einstein Engagement Frequency

Question 3

Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. Journey builder
B. On the facebook ad channel

Question 4

Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A. Contact Data is dynamic data that retrieves the latest value upon decision split execution
B. Journey Data is dynamic data that retrieves the latest value upon decision split execution
C. Journey Data is a set of static values passed into the Journey for each contact
D. Contact Data is a set of static values passed into the Journey for each contact

Question 5

Which three statements are true for MC Behavioral Triggers?

A. Behavioral Triggers are mandatory for Commerce Cloud integrations.
B. Behavioral Triggers are not editable
C. Behavioral Triggers require a catalog of assets
D. Behavioral Triggers can be triggered from interactions with both Content and Products
E. Collect tracking code is necessary to use Behavioral Triggers

Solutions: