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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Optimization | 20% | - Conversion tracking - Key metrics and reporting - Optimization techniques - Identifying and resolving issues |
| Topic 2: Targeting and Audience Solutions | 25% | - Remarketing and similar audiences - Contextual and placement targeting - Audience targeting methods - Demographic and geographic targeting |
| Topic 3: Bidding and Budget Management | 20% | - Budget allocation and pacing - ROI and performance goals - Automated bidding strategies - Manual bidding options |
| Topic 4: Introduction to Google Display Network | 15% | - Reach and scale across platforms - Campaign objectives and use cases - Core concepts and benefits |
| Topic 5: Ad Formats and Creation | 20% | - Uploaded image and HTML5 ads - Responsive Display Ads - Compliance and policies - Ad creative best practices |
Google Display Exam Practice Test Sample Questions:
1. Which of the following metrics gives the number of times the ad was shown?
A) Average CPM
B) Impressions
C) Clicks
D) Click Through Rate (CTR)
2. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?
A) Average CPM
B) Average CPC
C) Clicks
D) Click Through Rate (CTR)
3. Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A) Predictive targeting
B) Customized targeting
C) Region and city targeting
D) Country targeting
4. Larry has just created a new Google AdWords account as part of his signup for the YouTube
promoted videos process. What is the fee associated with the account activation?
A) There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.
B) There is no fee for the account activation.
C) There is a $5 fee for the account activation.
D) There is a $25 fee for the account activation.
5. HOTSPOT
You are reviewing a video that you have posted to YouTube. You would like to exam the hotspots for this video to see how your video is retaining your audience's attention. How do you navigate to your video's hotspot graph?
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: Only visible for members |
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