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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Business Analytics Portfolio Overview | - IBM analytics and data platform overview for midmarket customers - Key value propositions of IBM Business Analytics solutions |
| Midmarket Positioning and Sales Approach | - IBM sales methodology and solution positioning - Understanding midmarket customer needs and buying drivers |
| Customer Use Cases and Value Messaging | - Forecasting and planning scenarios for midmarket organizations - Reporting, dashboarding, and business intelligence use cases |
| Competitive Positioning | - Common objection handling scenarios - Differentiation of IBM analytics vs competing BI platforms |
| IBM Analytics Solutions Overview | - IBM SPSS and predictive analytics basics - IBM Cognos Analytics overview and capabilities - IBM Planning Analytics overview |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question #1
What is a common pain point for a Marketing Department?
A. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
B. Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C. Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
D. Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
Question #2
What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?
A. Easy to use. Simple to install. Priced right
B. Easy, Complete. Priced right
C. Breadth, Depth, Easy to buy
D. Simple, Complete. Affordable
Question #3
What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
A. Easy to Install. Easy to Use. Easy to Buy
B. Easy to Use. Easy to Deploy. Easy to Buy
C. Easy to Buy. Easy to install. Easy to Deploy
D. Easy to Deploy. Easy to Start. Easy to Use
Question #4
Identify the offering that is NOT a part of the IBM Midmarket portfolio:
A. IBM SPSS Data Collection
B. IBM Social Media Analytics
C. IBM SPSS Modeler
D. IBM Cognos Express
Question #5
Identify the scenario where IBM Cognos Express will NOT be the correct choice:
A. Creating dashboards for Marketing
B. Reporting on inventory levels
C. Budget planning in the Office of Finance
D. Bursting statements to thousands of customers
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: D | Question #3 Correct Answer: A | Question #4 Correct Answer: B | Question #5 Correct Answer: D |


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