IBM P8010-096 : IBM Unica Enterprise Campaign Technical Mastery Test V1

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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question #1
What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

A. Sample by percentage
B. Seed Lists
C. Consecutive Portions
D. Sequential Portions

Question #2
In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A. Click the Segments icon.
B. Select the Associate checkbox.
C. Select the Sessions menu.
D. Click the Implementation link within the campaign.

Question #3
If a customer wants to do an in-place upgrade to Campaign 8.x, can you upgrade from versions
6.4 or earlier?

A. No, the user must do a new installation and then run the data migration utilities to move data/objects from 6.4 to 8.x.
B. Yes, simply install and overwrite the current version.
C. No, you must do a new installation and then migrate the data manually with SQL scripts.
D. Yes, as long as you still have the original Affinium installation CD.

Question #4
In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A. Offer
B. Response
C. Segment
D. Campaign

Question #5
What two processes are considered contact processes in Unica Campaign?

A. Call List and Mail List
B. Mail List and Snapshot
C. Snapshot and Extract
D. Call List and Extract

Solutions: